Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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This time next week, more than 40,000 Sky Blues Fans will be heading to Wembley for the Checkatrade Trophy Final.

Somewhat surprisingly, in this most dreadful of seasons for Coventry City, we will now travel with some hope, if not total optimism. The results and performances in the last two games, home to Port Vale and Bristol Rovers, have been a huge improvement on what we have witnessed for most of this campaign.

It is a day out that long-suffering City fans deserve, particularly those who have resolutely attended games through thin and thinner. So, let's enjoy the occasion and celebrate what our club once was and could be again, rather than the sorry mess that it has become under the stewardship of Joy Seppala and Tim Fisher. Not only is it 30 years since the Sky Blues won the FA Cup under John Sillett and George Curtis, it is the 50th Anniversary of Jimmy Hill taking CCFC into the top flight of English Football.

Our friends at Fight til the Game is Won are staging a "March to the Arch". Starting from the Green Man pub at 1pm, the route will go via Wembley Park Tube station to arrive outside the arena by 1.30pm so everyone can get inside the ground in good time to soak up the atmosphere. The massed ranks of the Sky Blue Army walking up Wembley Way should be a sight to behold and a memory to treasure. Remember to take your banners but check out the match regulations, as the maximum dimension for flags permitted inside the ground has been reduced to 100cms from the usual 250cms.

As the teams run onto the pitch, colleagues from Preservation Sky Blues are calling on all City fans to hold up signs with the message "POTENTIAL" in a simple demonstration that our club, our fans and our City have so much to offer any new owner who can acquire control from Sisu, so long as they have genuine intentions to act in the best interests of supporters.

Both these activities will add to the enjoyment of the day. Nothing is planned that will disrupt what should be a great occasion. Many of those who will be present are too young to have watched City at Wembley before. It may be the last opportunity for many others. Please join in the planned activities mentioned but don't do anything to spoil our day out, or to taint the good reputation of the Sky Blue Army.

The EFL trophy may not be the most prestigious competition, but this is OUR chance for glory. It certainly owes nothing to Sisu, so let's ignore them for a few hours and not let them sour our enjoyment. And with a bit of luck, in the late afternoon we will have the sight of Jordan Willis holding up the Checkatrade Trophy. Wouldn't that be a wonderful moment to cherish?


David Johnson

Spokesperson, the Jimmy Hill Way



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