Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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30 years on and we’re back at Wembley! It may only be the Checkatrade Trophy, but it’s a massive occasion for over 43,000 Coventry City fans who have bought tickets, intent on enjoying the moment. Not least because many of us feel that it could be the last time for many years that such a number of us will be gathered together to get behind the Sky Blues.

City fan and artist Duncan Whitley is asking fans who are there on the day to send him their mobile phone footage for a community-driven audiovisual document conmemorating the day. He’s asking fans who want to participate in the project to upload their video clips from the day to YouTube, and to share the link via email.

A few basic tips on shooting video on your mobile phone:

1. Remember to shoot your videos in landscape, that is with your phone on it’s side rather than upright.  

2. Try to hold the camera as steady as you can, two hands is better than one!

3. Adjust your phone’s camera settings to record in HD if you have that option. 1920 x 1080 pixels is great, 1280 x 720 is pretty good too.  

Some tips on uploading video to YouTube here:

From Android - https://support.google.com/youtube/answer/57407?co=GENIE.Platform%3DAndroid&hl=en&oco=1

From iPhone & iPad - https://support.google.com/youtube/answer/57407?co=GENIE.Platform%3DiOS&hl=en&oco=1

From a computer - https://support.google.com/youtube/answer/57407?co=GENIE.Platform%3DDesktop&hl=en

You can share your video link with Duncan by sending him a private email to This email address is being protected from spambots. You need JavaScript enabled to view it. with “WEMBLEY COMMUNITY VIDEO” as the subject line. All contributors to the work will be credited for their efforts.


Duncan's latest film "Things Fall Apart" was premiered earlier this month at the Whitechapel Gallery in London. It features the protests of Coventry City Supporters, particularly during the infamous Sixfields period and the effect that the troubles of the Club have had on the community. Plans are being made for a screening in Coventry this summer, possibly with some of the footage from Wembley.



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Our thanks to Simon Shaw, for permission to use his video! 

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Unhappy 10th Anniversary Message to Joy Seppala


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