Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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10yrsofjoy 1


"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered our lives.

Any illusion that your attentions would re-invigorate our true love, Coventry City Football Club, has long since turned into a nightmare.

For each one of those years, here are just 10 of the indignities suffered by Coventry City and its supporters in that abysmal Decade of Decline:

  • Administration
  • Battered in Court
  • Evicted and Exiled
  • Failed Managers
  • Fisher the Fool
  • Points Deductions
  • Relegated Twice
  • Star Players Sold
  • Transfer Embargo
  • 12,000 Lost Fans

… and so many more!

There is no future in this relationship and we beg you to accept that fact. Move on and let Coventry City heal the wounds inflicted by your neglect, in the hands of people who genuinely love the club.

You have been offered a more than generous financial settlement, do not let avarice and bitterness delay your departure any longer.

Please Joy …… let us have a divorce!


From all of us at The Jimmy Hill Way"


The foregoing graphic and message have been sent to Joy Seppala, head of Sisu Capital, in the form of a greetings card to mark the 10th anniversary of the takeover of Coventry City Football Club.

On Saturday 16th December, prior to the next home game against Cheltenham, representatives of the Jimmy Hill Way Campaign will gather at Dhillons Brewery, Unit 14a, Hales Industrial Estate, Rowley's Green Ln, Coventry CV6 6AL. There we will drink a toast to happier times in the past and we hope, in the future of our club, once the blight of Sisu has departed.

Several of us will be dressed in our Commemorative T-Shirt that incorporates the “Ten Years of Joy 2007-2017” logo and there are still a few units of this limited edition garment available for sale on the day.

At about 2pm we will walk up to Jimmy Hill’s Statue outside the Ricoh for a short vigil, before those who wish to go to the match leave us to take their seats.

Any Coventry City Supporter who wishes to join us in dignified and lawful observance of this sad anniversary will be very welcome.


David Johnson


The Jimmy Hill Way Campaign







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