Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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On 28th July, I will be taking part in a cycle ride from the Ricoh Arena, Coventry City’s home ground to the Hawthorns, home of West Bromwich Albion, a distance of 24 miles.  Organised by James “Jimbo” Raffel from ‘Twist n Shout’ fanzine, it is hoped that 87 riders will make this journey. There are a few places left if anyone else wants to join us, they can contact Jimbo on 07508 307046 or This email address is being protected from spambots. You need JavaScript enabled to view it.

This event is in aid of the Jason Roberts Foundation in memory of Cyrille Regis. The charity works to Support young people, Celebrate diversity and promote Respect across the UK and Grenada through sporting activity and social inclusion. You can find out more at jasonrobertsfoundation.com

Cyrille Regis MBE, who sadly died on 15th January this year, was a trustee of the Jason Roberts Foundation and a mentor for young people who benefit from the charity, alongside his involvement with Water Aid and Christians in Sport.

Of course, most of us remember Cyrille as a brilliant player for West Brom and Coventry City, particularly as a member of the Sky Blues’ 1987 FA Cup winning team, as well as for Aston Villa, Wolves and England amongst others.

His outstanding contribution to changing attitudes towards black and ethnic minority players in the English game is a remarkable legacy and his nephew, Jason Roberts, is just one of the generations of players to follow Cyrille, who benefited from that inspiration. Jason also played for the Baggies during his footballing career.

The cycle ride takes place on the same day that West Brom and Coventry play each other in the inaugural Cyrille Regis Memorial Trophy, a pre-season friendly to celebrate the life of such a great player. Hopefully, myself and others who are riding between the two stadiums will arrive at the Hawthorns in good time for the kick-off at 3pm.

Please support our efforts by giving generously at www.justgiving.com/fundraising/drj4cr9  … and don’t forget to gift aid your contribution which increases its value by 25%.

Many thanks.

David Johnson


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