Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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There may be a glimmer of hope for the future of Coventry City Football Club today, though it comes in the form of “no news is good news”.

Following the recent verdict from the Court of Appeal, declining the application by the owners of CCFC for the grant of a Judicial Review of the sale of the Ricoh Arena, it had been anticipated that Sisu Capital Limited would apply to the Supreme Court to reverse that decision.

It is our understanding that no such application has been submitted and that the time limit for the process has now passed.

This litigation had been brought in the name of Otium Entertainment Limited, which is the legal entity of Coventry City Football Club, together with its parent company Sky Blue Sports & Leisure Limited and Arvo Master Fund, which holds a debenture over the assets of the football club.

The defendants were Coventry City Council and Wasps Rugby Club, who are effectively the owners of the Ricoh Arena via their subsidiary company, Arena Coventry Limited holding an extraordinarily long lease on the stadium.

With Coventry City having no realistic alternative to playing their home matches at the Ricoh, these legal proceedings which have pitted the football club against its landlords, Wasps Rugby Club, have put the future of the Sky Blues at serious risk. The current arrangement ends at the end of the 2018/19 season and Wasps have made it clear that there will be no extension if legal action is continued.

Therefore, the passing of the deadline to prolong the Judicial Review application appears to be a step in the right direction, as far as future relationships between Coventry City and the Wasps are concerned. There remains significant uncertainty because:

  • In exceptional circumstances, the Supreme Court could extend the deadline if it is given good reason;
  • There may be other legal avenues, including civil action, that Sisu may wish to pursue against Coventry City Council and/or Wasps.

While such uncertainty remains, Wasps may not wish to enter into negotiations for CCFC to play at the Ricoh beyond next May.

We therefore call upon Joy Seppala of Sisu and her associates, including Tim Fisher as Chairman of Coventry City, to make it clear immediately that ALL legal action regarding the Ricoh Arena has now been stopped permanently, at least as far as Wasps are concerned.

In those circumstances, we would urge Nick Eastwood as CEO of Wasps and their Chairman, Derek Richardson, to commence negotiations with David Boddy of Coventry City Football Club as soon as possible.

I’m sure that most Sky Blues supporters would welcome these developments and will be hoping that this long drawn out saga will have a happy and swift ending.


David Johnson


The Jimmy Hill Way Campaign

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