Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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It is no real surprise that Sisu Capital, using Otium Entertainment and Sky Blue Sports & Leisure which are the legal entities of Coventry City Football Club, have applied to the Supreme Court for leave to overturn previous decisions of the High Court and Court of Appeal Justices. After all, they sought permission from the CofA to pursue this matter against Coventry City Council and Wasps Rugby Club but were refused, so this latest application was entirely predictable.


It is nonetheless of great concern for the future of the Sky Blues. David Boddy, Chief Executive, has made it abundantly clear that there is no alternative to playing home games at the Ricoh and it became known on Friday, from Mr Boddy’s programme notes for the game against Peterborough United, that the EFL has said in writing that Coventry City will not be permitted to play home fixtures outside of the City. At the same time, Wasps maintain their position that negotiations for an extended deal with CCFC cannot take place while the legal action continues.


With only 13 home league games left to play at the Ricoh Arena, time is already running short to achieve a deal between the football and rugby clubs. Mr Boddy also stated that he has made representations to the hierarchy above him in Otium / SBS&L / Sisu on this subject. Clearly, these representations have gone unheeded by Joy Seppala and her associates.


This is a deeply worrying time for Coventry City supporters. The Jimmy Hill Way Campaign appeals again to Ms Seppala, Tim Fisher and other decision makers in Sisu to halt these proceedings which have failed to produce the result they desire at every stage to date, since commencing in 2014. If you really are intent on pursuing this matter, then relinquish control of the Football Club to people who will give proper consideration to the good of the Sky Blues rather than putting your investors’ interests to the fore, no matter what the consequences for CCFC.


At the same time, we ask that Nick Eastwood and Derek Richardson, respectively CEO and Chairman of Wasps, remember that the only people who will really suffer if the Sky Blues end up without a home, once more, are the long-suffering supporters of our club. Please give the fans due consideration in your deliberations regarding Coventry City before it is too late.


David Johnson


The Jimmy Hill Way

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