Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

As mentioned in my previous article, a small group of us from the Jimmy Hill Way are doing a sleep out by Jimmy’s Statue on the night of Friday 25th January into Saturday 26th and staying until around kick off in the match between Coventry City and Blackpool.

This event has a dual purpose:

  1. To illustrate the impending homelessness of the Sky Blues – after this weekend there are just 8 home games left at the Ricoh under the current agreement which presently seems unlikely to be renewed;
  2. To raise money via a bucket collection for the Coventry Winter Night Shelter, a charity run by Hope Coventry to help the homeless population of the City.

Just for once, I don’t intend covering the problems of our football club. You can read my last piece “100 Days Left for Coventry City at the Ricoh Arena?” on this website if you need to catch up.

I want to concentrate on the work that Hope Coventry does to help some of the most vulnerable members of our society.

Homelessness can affect anybody regardless of their nationality, religion, race, sexuality, age or gender. Most of the problem is hidden, and the statistics do not reflect ‘sofa surfing’ or families in B&Bs. The numbers of people who are homeless are growing quickly. I have observed how Homelessness on the streets of Coventry has become an increasing issue this Winter.

Coventry Winter Night Shelter (CWNS) is a project run by Coventry Churches around the city, which provides rough sleepers with support, a hot meal, a safe and warm bed for the night and breakfast the next day. The project runs from 1st December – 31st March every year.

You can read more about this vital and excellent work at https://hopecoventry.org.uk/projects/cwns/

We hope that many Coventry City and Blackpool supporters will generously help to fill our buckets at the Ricoh on Saturday.

Even more effective is for donors to contribute by PayPal with Gift Aid via Hope Coventry’s website


and enter details as follows:

Full Name

Email Address

Tick Gift Aid Box – if eligible as a UK taxpayer

Tick Coventry Winter Night Shelter

Full Address & Post Code – if Gift Aid selected

In Other Info enter – Jimmy Hill Way Campaign

Click Next

Enter amount to Donate

Click Next

Enter Paypal email and password

Click Log In

Click Send Money Now

We can’t solve the problem of Homelessness but between us we can help to make a difference to people who are at their lowest ebb.

Those of us sleeping out at the Ricoh this weekend have quality sleeping bags and warm, waterproof clothing at the ready. It's a small sacrifice to make for one day when we can go back to dry, central-heated homes the following night.

Please dig deep to support the Coventry Winter Night Shelter for those who can't!



David Johnson


The Jimmy Hill Way Campaign

07 Jun 2019 14:20

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, [ ... ]

16 May 2019 12:15

Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between [ ... ]

15 May 2019 06:09

There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate [ ... ]

24 Apr 2019 10:04

We have heard this morning that the Extraordinary General Meeting of the EFL which was to be held tomorrow, [ ... ]

16 Apr 2019 12:34

It has been announced today that the Supreme Court has refused an application from Otium Entertainment [ ... ]

08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

Other Articles
Sisu Response To Losing In The High Cour...
View Image Download