Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

Over the past 7 days, the Sky Blue Trust and the Jimmy Hill Way Campaign have been actively lobbying MPs on behalf of the whole Sky Blues Community, in light of the increasingly worrying impasse over Coventry City’s future at the Ricoh Arena.

After tomorrow’s match against AFC Wimbledon, just 9 home games remain under the current agreement for our football team to play at the stadium that was built for our club.

The text of the initial communication from Roger Ellis (Secretary of the Sky Blue Trust) to MPs was as follows:

Once again, I am writing on behalf of the Sky Blue Trust, the largest independent group of Coventry City supporters, with almost 3000 members. I hope you will recall that I contacted you in December 2017 on this subject, which has become a recurring nightmare for Sky Blues fans. 

Following the home match against Southend United on Saturday 29th December, Coventry City now have only 10 League One matches scheduled to be played at the Ricoh Arena before the end of the current season.  The agreement which allows such games to be played at the Arena expires at the end of the season, having been extended for 12 months last year. 

That extension by landlords, Wasps Rugby Club, came with a clear warning. You will recall that Otium Entertainment Group Ltd, Sky Blue Sports & Leisure Ltd and ARVO Master Fund Limited are taking court proceedings against Coventry City Council and Wasps. Essentially that legal action is pursued by Coventry City’s owners, Sisu Capital Limited using the club as its vehicle. Wasps therefore stated that if litigation was continued, there would be no further provision of the Ricoh facility for the football club, beyond May 2019. Sisu have lost their case, in which they seek a Judicial Review into the “sale” of the Ricoh by Coventry City Council to Wasps, in both the High Court and the Court of Appeal. Nonetheless, they are seeking the right to take the matter before the Supreme Court. It is unlikely that a decision on this question will be announced for several weeks. 

Coventry City are therefore just 10 games away from homelessness. Unless a suitable home ground, which meets all the relevant standards, can be secured before the end of the 2018/19 season, Coventry City may cease to exist. I hope that you will still share the strong wish of Sky Blues fans everywhere that the Club must be enabled to play their home games in the City of Coventry beyond the end of the current season. The only feasible solution, as now admitted by the football club after years of posturing alternatives, is the Ricoh Arena. 

We therefore request your further intervention in this matter in conjunction with your fellow Coventry and Warwickshire MPs to whom I have also written. I realise that all MPs have the EU Withdrawal Bill as an upcoming priority. However, as Coventry City supporters are increasingly alarmed about the growing urgency of this matter, please could I have your response to this message by Friday 11th January, if at all possible? 


This letter and similar emails from the Jimmy Hill Way have already received prompt and positive responses from the following parliamentary representatives: 

Jim Cunningham

Chris Heaton-Harris

Marcus Jones

Mark Pawsey

Colleen Fletcher

Dr Rosena Allin-Khan (Shadow Minister for Sport) 

and an acknowledgement from the office of Jeremy Wright, Secretary of State for Digital, Culture, Media and Sport. We are confident of further support from other local MPs, including Mr Wright, in the next few days. 

Further communication from us has requested that individual and collective approaches are made by the MPs to ALL parties who are relevant to the immediate problem of the Ricoh agreement. In particular: 


Sisu Capital


Wasps Rugby Club

Coventry City Council 

with specific suggestions appropriate to each party and detailed briefings on the situation generally. 

While Members of Parliament have no power to resolve this dispute, they do have considerable ability to influence and persuade, particularly when they act collectively on a cross-party basis. In this situation, they are independent from any of the protagonists and we are convinced of their intent to represent the best interests of Sky Blues Supporters. We believe that the intervention of our MPs represents the greatest chance of resolving the dispute, so that the Sky Blues can continue playing at the Ricoh and that we all have a club to support for years to come.  

We wish to express our sincere gratitude for their involvement and our dearest hopes for their success. News of first steps, initiated by Jim Cunningham MP, are expected very soon. 


David Johnson


07 Jun 2019 14:20

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, [ ... ]

16 May 2019 12:15

Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between [ ... ]

15 May 2019 06:09

There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate [ ... ]

24 Apr 2019 10:04

We have heard this morning that the Extraordinary General Meeting of the EFL which was to be held tomorrow, [ ... ]

16 Apr 2019 12:34

It has been announced today that the Supreme Court has refused an application from Otium Entertainment [ ... ]

08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

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