Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

Overnight from Friday 25th to Saturday 26th January, up until 3pm kick off in the game between Coventry City and Blackpool FC, members of the Jimmy Hill Way Campaign slept rough outside the Ricoh. This activity helped raise awareness that the Sky Blues could be homeless, just 3 months from now.

It was also aimed at raising money for the Hope Coventry Winter Night Shelter which provides much-needed support to the homeless people of the City.

I am delighted to announce that cash donations alone have brought in £1,218.04 which will be handed over later this week.

We know that others have made direct donations via PayPal to hopecoventry.org.uk/donate/ which has the advantage of adding Gift Aid to your contribution. We do not yet have a figure for direct donations and you can still send funds, please specify Coventry Winter Night Shelter (as Hope runs other projects) and mention the Jimmy Hill Way in the “Other Info”.

As well as wonderful contributions from Coventry City supporters, I would like to praise the generosity of Blackpool Supporters Trust and other Blackpool fans who added significantly to our fundraising effort.




David Johnson


The Jimmy Hill Way Campaign

15 Feb 2019 17:32

A fellow supporter, Steven Fay, is organising a March from the Cherry Tree Club 80-82 Lythalls Lane, CV6 [ ... ]

08 Feb 2019 19:43

We would not usually publish such a lengthy article (12,000 + words) in one go. However, friends and colleagues [ ... ]

29 Jan 2019 12:28

Overnight from Friday 25th to Saturday 26th January, up until 3pm kick off in the game between Coventry [ ... ]

23 Jan 2019 20:32

As mentioned in my previous article, a small group of us from the Jimmy Hill Way are doing a sleep out [ ... ]

18 Jan 2019 09:25

In 100 Days from now, on 28th April Coventry City will play Shrewsbury Town in what could be their final [ ... ]

11 Jan 2019 10:31

Over the past 7 days, the Sky Blue Trust and the Jimmy Hill Way Campaign have been actively lobbying MPs [ ... ]

Other Articles
Sisu Response To Losing In The High Cour...
View Image Download