Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

TheFAdoesFAAs most Coventry City Supporters agree, the current owners have prime responsibility for the decline of our beloved and once-great club. Joy Seppala and her hedge fund Sisu, with its anonymous investors, have brought nothing but failure and mediocrity to the Sky Blues during 9 years of tenure. The central aim of the Jimmy Hill Way Campaign is to persuade Ms Seppala to Sell Up and Go.


At the same time, there are others who must shoulder a share of the blame. In particular, those charged with the duty of football governance in this country have largely stood by and allowed clubs such as Coventry City to be brought low by owners who are variously unfit, incompetent or unworthy to take charge of some of the nation’s most valued football assets. Charlton Athletic, Blackburn Rovers, Blackpool, Leeds United and ourselves are among those clubs with great history and traditions, currently suffering under the yoke of bad ownership. Yet the Football League, now re-branded as the EFL, appear to do little or nothing to stand up for supporters’ interests in these situations.


Colleen Fletcher MP (Coventry North East) had a meeting last month with the Football League to discuss the plight of Coventry City FC. According to the Coventry Telegraph http://www.coventrytelegraph.net/news/coventry-news/football-league-confirms-coventry-city-12035609 Shaun Harvey, Chief Executive of the EFL, failed to keep the appointment, leaving Ms Fletcher to discuss matters with two of his colleagues from the Communications Department. The article by Simon Gilbert details the questions posed by Ms Fletcher and written responses received from the EFL, none of which give us any confidence that they will bring effective influence to bear on the crisis facing our club.  As Ms Fletcher is quoted:


“Whilst the meeting with the EFL allowed for the free and frank exchange of views, I regret that it did not completely address my concerns nor did it offer the reassurance sought by the fans. The EFL was unwilling to discuss the specifics of any plans the club may have for securing its long-term future in Coventry - citing reasons of confidentiality – and refused to rule out the possibility of the club being allowed to leave its home city again in the future on a temporary basis.”


That underlined phrase is chilling. With the temporary match-day hire arrangements at the Ricoh due to end in 2018 and talks halted by Wasps due to the “distraction” of ongoing legal action by Sisu, there is currently a very real possibility that the Sky Blues will once again be homeless. Yet the answers to Ms Fletcher’s questions give no sense that the EFL:

  • will be pro-active in trying to resolve this problem; or 
  • feel any obligation to Coventry City Supporters while we suffer continuing despair at the troubles engulfing our club.


It is pleasing that politicians such as Colleen Fletcher and Damian Collins MP, Chair of the House of Commons Select Committee for Culture, Media and Sport, are now bringing real pressure to bear on the football authorities. As supporters, all we can do is applaud their efforts and make sure that the failings of the EFL and other regulatory bodies are kept in the spotlight.


So along with our regular chants of “Sisu Out”, let’s not forget “BY THE FOOTBALL LEAGUE, LET DOWN!”

Coventry and Charlton Fans Join Forces

Our thanks to Simon Shaw, for permission to use his video! 

02 Mar 2018 16:21

As Friday is colloquially known as "Poets' Day" we are sharing this link to the Sky Blue Trust website [ ... ]

19 Feb 2018 15:59


26 Jan 2018 06:38

Understandably, Coventry City fans are getting excited about our prospects for the remainder of this season. [ ... ]

14 Dec 2017 00:00
Unhappy 10th Anniversary Message to Joy Seppala


"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered [ ... ]

30 Nov 2017 19:41

We have taken delivery today of a consignment of Commemorative T-Shirts to mark the 10th Anniversary of [ ... ]

26 Oct 2017 07:24


We at the Jimmy Hill Way Campaign have noted that it is your 50th Birthday today (26/10/2017) and [ ... ]

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