Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

Remember those dark times between August 2013 and August 2014? The Sixfields Era, one of the most disgraceful episodes in any football club's history, let alone the life of Coventry City FC.

For the majority of the games played in Northampton, I stood on the Hill with a group of people who were mostly strangers when I first started going. The few things that we had in common were: a love of the Sky Blues; a determination that we would not cross the threshold into the "forbidden land" below us; a disgust at the indignities heaped upon our club by Tim Fisher and Joy Seppala; and the desire to make our presence and anger known, with the objective of getting the City back to Coventry. We became known as the Hillers.

It was a terrible time to be a Sky Blues fan and yet there was a silver-lining for me and others in that group. Over the course of that 2013/14 season and the first few home games of the following campaign, strong bonds were formed between the Hillers and I now count many of them as good friends. Some of them are active in the Jimmy Hill Way campaign, others I have hardly seen since the club returned to its rightful home in September 2014, but that camaraderie will never be forgotten. For all that we suffered as supporters, despite the very restricted view of the action during games, in defiance of the weather that was seldom better than awful, believe it or not we had a lot of fun and a lot of laughs. So I have good memories of that time even though I am so glad it didn't last more than 12 months.

This Saturday 28th January, Coventry City return to the scene of the crime .... but this time as the away team v Northampton Town, exactly as it should be. But there is only one place that I am going to be, that's up on the Hill with some old mates. Of course, some of the Hillers will be going into the match, experiencing a first visit into the ground, but I hope that they will come to say "Hello" before the game starts.

Therefore, this blog is by way of invitation to a re-union. It will be great to see everyone who shared that time together but we will welcome all Coventry City fans to come and join in. Whether you are attending the match or just want to come and experience what the "Fools on the Hill" went through, we will be gathering from about 2.30pm and those who haven't got a ticket can remain after kick-off.

There may be the odd anti-Sisu chant and a few banners, because even though we returned to the Ricoh, our situation is probably bleaker now than it was 3 seasons ago. All those hopes that we had in September 2014 of a new beginning have been crushed under the weight of continued failure by our directors and owners. Then our club was homeless, now it seems to be dying.

This may be the final gathering on the Hill so let's make it count. And remember to bring your big coat ... the weather is guaranteed to be dreadful!


08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

24 Feb 2019 09:22

Descendants of the founders of Coventry City Football Club, George Singer and Willie Stanley, have responded [ ... ]

22 Feb 2019 10:43

The Jimmy Hill Way Campaign notes the attached Press Release from the EFL regarding Coventry City FC and [ ... ]

15 Feb 2019 17:32

A fellow supporter, Steven Fay, is organising a March from the Cherry Tree Club 80-82 Lythalls Lane, CV6 [ ... ]

08 Feb 2019 19:43

We would not usually publish such a lengthy article (12,000 + words) in one go. However, friends and colleagues [ ... ]

29 Jan 2019 12:28

Overnight from Friday 25th to Saturday 26th January, up until 3pm kick off in the game between Coventry [ ... ]

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