Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

IMG 0025On 12th November, Coventry City play their next home league game against Scunthorpe.

As this match is staged during Remembrance Weekend, out of respect for the fallen heroes of our Armed Services there is no planned protest on Saturday. Announcements of further Campaign Action will be made after the weekend.

We do encourage all supporters who feel a debt of gratitude to those who made the ultimate sacrifice on our behalf in armed conflicts, past and present, to show their respect by wearing a commemorative poppy at this match.


Coventry and Charlton Fans Join Forces

Our thanks to Simon Shaw, for permission to use his video! 

02 Mar 2018 16:21

As Friday is colloquially known as "Poets' Day" we are sharing this link to the Sky Blue Trust website [ ... ]

19 Feb 2018 15:59


26 Jan 2018 06:38

Understandably, Coventry City fans are getting excited about our prospects for the remainder of this season. [ ... ]

14 Dec 2017 00:00
Unhappy 10th Anniversary Message to Joy Seppala


"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered [ ... ]

30 Nov 2017 19:41

We have taken delivery today of a consignment of Commemorative T-Shirts to mark the 10th Anniversary of [ ... ]

26 Oct 2017 07:24


We at the Jimmy Hill Way Campaign have noted that it is your 50th Birthday today (26/10/2017) and [ ... ]

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