Welcome to The Jimmy Hill Way Website
The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue Trust, Preservation Sky Blues and Cov Fans Together.
Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.
The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.
As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.
We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.
Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.
And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.
We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!
We note the decision of the Supreme Court in the on-going dispute between Sisu and Coventry City Council, whereby Sisu have been refused permission to take this matter any further in the English Courts.
For the sake of the supporters of Coventry City FC and other stakeholders, we call upon Joy Seppala and her legal team to take no further court action, either in the original Judicial Review or in JR2 which would concern the sale of Arena Coventry Limited to Wasps Rugby Club and the associated long lease arrangements of the Ricoh Arena.
This protracted litigation has been deeply damaging to relationships between Coventry City and its key partners in the area. The breakdown of discussions with Wasps / ACL over the renewal of match-day arrangements after the 2017/18 season is a prime example but not the only instance where Sisu’s conduct has harmed the fortunes of the football club.
Having reached what we hope will be a full-stop in legal proceedings, we also repeat our call on Sisu to “Sell Up & Go” in accordance with the wishes of almost 20,000 signatures on the Coventry Telegraph’s petition. We demand that Ms Seppala recognises that the stewardship of Coventry City FC by her hedge fund and its nominated club directors has brought nothing but failure and mediocrity and it is time to make way for new owners who will cherish the Sky Blues and respect the fans of CCFC.
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