Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

We have taken delivery today of a consignment of Commemorative T-Shirts to mark the 10th Anniversary of Sisu taking over at Coventry City on 14th December.

These tasteful Sky Blue garments include a logo "Ten Years of Joy, 2007-2017" on the front and "Decade of Decline" on the back with a list of 10 examples to answer the question: "What Has Seppala Done For Coventry City?" Details are shown on the attachments with this article.

This is a limited edition that we hope that supporters will want to own and wear to mark the occasion. Members of the Jimmy Hill Way campaign will be parading in the T-Shirts outside the Ricoh before the match against Cheltenham on 16th December, the closest game to the anniversary.

Priced at £12.00 and available in sizes from Small to XXL, please apply to This email address is being protected from spambots. You need JavaScript enabled to view it. with the following details:

Name

Address

Contact Phone No

Quantity Required

Sizes

Get in quick as they are already selling fast ... when they're gone, they're gone. I only wish we could say the same about Sisu!

 

David Johnson

Spokesperson

The Jimmy Hill Way Campaign

 

 

Coventry and Charlton Fans Join Forces

Our thanks to Simon Shaw, for permission to use his video! 

17 Jul 2018 11:58

On 28th July, I will be taking part in a cycle ride from the Ricoh Arena, Coventry City’s home ground [ ... ]

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02 Mar 2018 16:21

As Friday is colloquially known as "Poets' Day" we are sharing this link to the Sky Blue Trust website [ ... ]

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19 Feb 2018 15:59

PARLIAMENTARY DEBATE TO BE LED BY MARCUS JONES MP REGARDING COVENTRY CITY FOOTBALL CLUB ON WEDNESDAY 21ST [ ... ]

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26 Jan 2018 06:38

Understandably, Coventry City fans are getting excited about our prospects for the remainder of this season. [ ... ]

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14 Dec 2017 00:00
Unhappy 10th Anniversary Message to Joy Seppala

 

"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered [ ... ]

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30 Nov 2017 19:41

We have taken delivery today of a consignment of Commemorative T-Shirts to mark the 10th Anniversary of [ ... ]

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