Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

We were shocked and saddened to hear that our friend, Jim Twyneham, had passed away yesterday (4th July 2017).

A life-long Sky Blues fan, Jim was the "voice of Highfield Road" as the PA announcer for 20 years until 2006, having been recruited by George Curtis and John Sillett. He did this role on a voluntary basis, bringing pleasure to fans of all ages with an unmistakable vocal quality that was deep and rich, combined with that famously dry wit and a passion for his home town club. As a member of the Sky Blue Trust, Jim's contributions to open meetings were always valuable and demonstrated a sound understanding of the situation surrounding Coventry City and his love for the club.

He also had a great love of music, as a partner in Silk Discoteque, a presenter on local radio and through his involvement with Horizon Studios, recording base of the 2-tone bands. Jim was also fond of a few beers and was very knowledgable about good red wine.

Those of us that knew Jim personally will miss him greatly. While we mourn his loss, we are also remembering all the fun that we had in his company. In connection with football, music, playing cricket, taking part in quizes that he organised, or just chatting about any of those things over a few pints, he has left us many good memories. He was a special part of the community in Coventry and a unique personality.

Most of all, our thoughts are with his family and close friends, especially with Ben and Aimee, his son and daughter.

Rest in peace, mate.

David Johnson


The Jimmy Hill Way Campaign

Coventry and Charlton Fans Join Forces

Our thanks to Simon Shaw, for permission to use his video! 

14 Dec 2017 00:00
Unhappy 10th Anniversary Message to Joy Seppala


"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered [ ... ]

30 Nov 2017 19:41

We have taken delivery today of a consignment of Commemorative T-Shirts to mark the 10th Anniversary of [ ... ]

26 Oct 2017 07:24


We at the Jimmy Hill Way Campaign have noted that it is your 50th Birthday today (26/10/2017) and [ ... ]

15 Jul 2017 13:14

Jim’s son and daughter, Ben and Aimee Twyneham, are really heartened and almost overwhelmed by the response [ ... ]

15 Jul 2017 13:06

The Sky Blue Trust Board have issued a statement in response to the result of Sisu's attempts in the courts [ ... ]

14 Jul 2017 14:16
A Summons for Joy Seppala

Today sees the start of yet another legal battle launched by Sisu Capital, owners of Coventry City FC [ ... ]

Other Articles