Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

The Sky Blue Trust Board have issued a statement in response to the result of Sisu's attempts in the courts yesterday:

"The Sky Blue Trust Board note the outcome of today’s hearing at the Birmingham High Court where Sisu Capital Limited – under the guise of Sky Blue Sports & Leisure Limited, Otium Entertainment Limited (Coventry City FC) and Arvo Master Fund – sought permission to bring a second judicial review into the conduct of Coventry City Council. This case concerned the sale of the shares in Arena Coventry Limited to Wasps Holdings (the rugby club) and the extension of the leasehold term for the Ricoh Arena.The Sky Blue Trust Board note the outcome of today’s hearing at the Birmingham High Court where Sisu Capital Limited – under the guise of Sky Blue Sports & Leisure Limited, Otium Entertainment Limited (Coventry City FC) and Arvo Master Fund – sought permission to bring a second judicial review into the conduct of Coventry City Council. This case concerned the sale of the shares in Arena Coventry Limited to Wasps Holdings (the rugby club) and the extension of the leasehold term for the Ricoh Arena.

"Once again, Sisu have lost a court room battle connected to the Sky Blues affairs, it would appear decisively. Surely, it is now time for Joy Seppala, boss of Sisu, to call it a day? We appeal to Joy and her partner, Dermott Coleman, to accept the decision of Mr Justice R Singh and stop this ongoing legal process. Please do not follow your usual course of action by appealing in an attempt to circumvent this latest ruling.

"What is particularly concerning is that Wasps, the landlords of CCFC at the Ricoh Arena, were the main target of today’s litigation, which contained a damages claim. That can hardly be helpful for our football club, as there is just one season left on the current agreement to play at the Ricoh and there is currently no alternative. The bridge that now needs re-building with Wasps is a daunting task.

"We were then disturbed to witness video of Ms Seppala refusing to answer reasonable questions from Simon Gilbert of the Coventry Telegraph, regarding the case and the future for CCFC. This showed apparent distain, not just for the inquirer but more important, for supporters of the club.
Therefore, the Board of the Trust wish to send this message: Joy, there is no future for you, your Company, investors or your associate Tim Fisher at Coventry City. You have failed on every measure, whether it is your litigation-driven business strategy or – far more important to us – issues related to the stewardship of the Sky Blues. It is now time to accept that “Enough is Enough”, negotiate a sale at a realistic market value to people that actually care about the football club, its supporters and the City of Coventry."

12 Oct 2018 09:19

After months of waiting, the outcome of the Appeal Court case on whether Sisu, the owners of Coventry [ ... ]

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17 Jul 2018 11:58

On 28th July, I will be taking part in a cycle ride from the Ricoh Arena, Coventry City’s home ground [ ... ]

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02 Mar 2018 16:21

As Friday is colloquially known as "Poets' Day" we are sharing this link to the Sky Blue Trust website [ ... ]

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19 Feb 2018 15:59

PARLIAMENTARY DEBATE TO BE LED BY MARCUS JONES MP REGARDING COVENTRY CITY FOOTBALL CLUB ON WEDNESDAY 21ST [ ... ]

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26 Jan 2018 06:38

Understandably, Coventry City fans are getting excited about our prospects for the remainder of this season. [ ... ]

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14 Dec 2017 00:00
Unhappy 10th Anniversary Message to Joy Seppala

 

"Dear Joy

It’s been 10 years since you and your wretched company, Sisu Capital, entered [ ... ]

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