Welcome to The Jimmy Hill Way Website
The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue Trust, Preservation Sky Blues and Cov Fans Together.
Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.
The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.
As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.
We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.
Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.
And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.
We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!
Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between Wasps and Coventry City over playing facilities for the football club the Ricoh Arena.
This breakdown stems from Sisu having continued legal processes concerning the sale of the Ricoh, by lodging a complaint with the European Commission. Apparently, this action was not declared to Wasps and breached conditions for negotiations which had commenced 3 weeks ago.
With now less than 2 weeks until the EFL meet to consider expelling CCFC from the League or an alternative Groundshare outside of Coventry, it is difficult to see a satisfactory outcome for supporters and the wider Sky Blues Community. All the hopes and expectations of a satisfactory conclusion have been dashed.
Sisu's continued pursuit of legal remedies, despite failing to make a valid case in the UK Courts, now seems certain to prevent a future for Coventry City at the stadium that was built for our club, in the City from which it takes its name.
The Jimmy Hill Way Campaign
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