Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, our football team will be ground-sharing at St Andrews, the home of Birmingham City FC.

Every supporter will have their own thoughts, emotions and decisions to make regarding this turn of events. One thing I expect that most will agree on is that this is a very dark day in the troubled history of the Sky Blues.

Each supporter has the right to choose whether to follow the club to St Andrews, or to attend away fixtures only, or not to go at all. The right of the individual to make their own decision should be respected, even if it is not a decision with which I, you or others agree. I am sure that members of the Jimmy Hill Way will arrive at differing decisions, though I doubt that many of us will be making trips to Brum.

On a personal note, I will not be watching “home fixtures” in Birmingham, for the same reasons that I never stepped foot inside Sixfields during the first period of exile. For me, it’s not Coventry City if the team is not playing in the City of Coventry. The difference with this time around is I doubt that I will attend away games or protest outside St Andrews, as I did on the Hill at Northampton.

Sisu’s appalling record of stewardship of CCFC, since December 2007, has finally destroyed my love and affection for the club. Wherever people think the blame lies or should be apportioned for this latest disaster, for homelessness to strike City twice in 6 years during the ownership of Joy Seppala and “leadership” of Tim Fisher is inexcusable and unforgivable. In my opinion, both episodes were entirely avoidable.

Dave Boddy may be excused by some supporters and it may be argued that the club Chief Executive has done his best in difficult circumstances. It may be considered unfortunate that this is not the first time that a club under his management has gone into exile, as he presided over a similar calamity when he was Chairman at Worcester City. That is not a record to be proud of.

Therefore, after more than 40 years of watching and following the Sky Blues, I am choosing to walk away from the grief and emotional turmoil that it has entailed, particularly during the Sisu era. I have some great memories of fantastic games, particularly at Highfield Road in the top tier of English football, great players and managers, smashing goals and those special days at Wembley in 1987, 2017 and 2018. To all who contributed to those wonderful experiences, I am truly grateful, especially to my fellow supporters and friends with whom I shared so many happy days.

Sadly, under current ownership, directorship and off-field management, the unhappy times are far outnumbering the good moments. When you are no longer enjoying something, particularly a leisure activity, it’s time to stop.

I hope that new owners, people who truly love Coventry City, who value the supporters and the whole Sky Blues Community, will eventually take control at CCFC. When that day arrives, I may be able to renew my ties to our football club.

Until then, my fellow Sky Blues …. Goodbye and Thanks for the Memories.




David Johnson


The Jimmy Hill Way Campaign

07 Jun 2019 14:20

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, [ ... ]

16 May 2019 12:15

Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between [ ... ]

15 May 2019 06:09

There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate [ ... ]

24 Apr 2019 10:04

We have heard this morning that the Extraordinary General Meeting of the EFL which was to be held tomorrow, [ ... ]

16 Apr 2019 12:34

It has been announced today that the Supreme Court has refused an application from Otium Entertainment [ ... ]

08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

Other Articles
Sisu Response To Losing In The High Cour...
View Image Download