Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

Share this post

Submit to FacebookSubmit to Google PlusSubmit to Twitter

Assuming that all goes to plan, supporters of Coventry City and Charlton Athletic will today collaborate in a second Joint Protest, following the highly successful event at the Valley in October 2016. This has been organised by The Jimmy Hill Way Campaign and the Coalition Against Roland Duchatelet (“CARD”).

Following a short March from the Cherry Tree Club to the Ricoh Arena, it is intended that there will be a return of the “Flying Pigs”. Immediately upon kick-off, these porcine-shaped stress balls will be thrown onto the pitch by Sky Blues and Addicks fans. The intention is only to delay the start of the game and not to cause serious disruption to play, as both teams are seeking a positive result and we have no wish to harm either team’s chances.

Although we are conscious that this is a repeat of the previous action, the Piggies have become a metaphor for the bad ownership that plagues not only Charlton and Coventry but at so many clubs throughout the Football League. There was significant popular demand, within both protest groups, for the return of our pink friends.

The Piggies are also symbolic of “So Many Porkies” that fans of both clubs - and other distressed supporters at places like Blackburn, Blackpool, Leeds, Orient etc. - have been told by poor owners, inadequate club directors and their few allies. These range from the half-truths of media spin; smears against protestors and other critics; broken promises and failed commitments; to downright lies. Just to quote a few examples relating to Coventry City:

  • A commitment to build a new stadium which would be ready by 2016 – zero progress;
  • An announcement regarding land for the new stadium to be made within 3 weeks in early 2014 – never happened;
  • Most of the money from the sale of James Maddison was to be made available to the first team manager (Tony Mowbray) – as we now know, it was used to cover Operating Losses.
  • Encouraging season ticket sales in 2016 on the promise of investment in the playing squad to push for promotion – 9 months later, we are on the brink of certain relegation, in good part due to a lack of investment;
  • Supporters organisations have been accused of fermenting a Season Ticket boycott for simply pointing out that a significant majority of fans on forums, phone-ins and in surveys have indicated their intentions not to renew this summer.
  • And the latest from Chairman Tim Fisher, trying to justify Season Ticket pricing for next season: "We are unlike most other football clubs, in that we do not benefit from non-ticketing revenue. The club does not get either matchday non-ticketing revenues or non-matchday revenues. We are therefore pushed to generate most income via ticketing means, and this puts pressure on the current Season Ticket pricing structure". In fact, the published club accounts refer to several sources of income that are non-ticketing related.  [I refer you to this excellent analysis by OldSkyBlue58 posted on the Sky Blues Talk forum http://www.skybluestalk.co.uk/threads/but-we-dont-have-any-other-income.75248/]

Just a handful of the examples down the years. Our fellow sufferers at Charlton also have their illustrations relating to Katrien Meire (CEO) and Roland Duchatelet. Unfit and improper owners and their appointed directors, throughout the country, regularly mislead and abuse the football supporters of their club. 

Many of us are completely sickened by what these people are doing, not only to our own clubs but to the game of football in general, and we have a sense of comradeship with others feeling similar pain. The Joint Protests with our friends from CARD show that this mutual support transcends the rivalry on the pitch.

I would like to express my personal appreciation to Alan, Ben, Clive and others from Charlton for their assistance, financial backing and intelligent contributions to today’s protest. CARD is a formidable organisation, I doubt that Roland Duchatelet will withstand them for much longer! And a big “thank you” to everyone, Addicks and Sky Blues alike, who has taken part in any of the activities today, especially the team at the Jimmy Hill Way.

“So Many Porkies” – the pigs we throw on the pitch today will represent all those half-truths, smears, broken promises and lies. In fact, it’s possible that there won’t be enough pigs to illustrate how many falsehoods have been perpetrated by the terrible owners at so many football clubs.

07 Jun 2019 14:20

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, [ ... ]

16 May 2019 12:15

Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between [ ... ]

15 May 2019 06:09

There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate [ ... ]

24 Apr 2019 10:04

We have heard this morning that the Extraordinary General Meeting of the EFL which was to be held tomorrow, [ ... ]

16 Apr 2019 12:34

It has been announced today that the Supreme Court has refused an application from Otium Entertainment [ ... ]

08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

Other Articles
Sisu Response To Losing In The High Cour...
View Image Download