Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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We would not usually publish such a lengthy article (12,000 + words) in one go. However, friends and colleagues have pointed out that the opportunity to bring together so many issues in a single document is well worthwhile.

Anyway, the article is broken into convenient sections, so you don't have to read it all in one go! Just click "Next" at the end of each section, or choose from the Table of Contents at the top of the article.


Deflecting the Blame


Coventry City Football Club is less than 3 months away from playing what could be its last ever game at the Ricoh Arena on 28th April 2019. Legal action that endangers the business of the landlords, Wasps Rugby Club, is preventing negotiations from taking place for the Sky Blues to play at the Ricoh in 2019/20 and beyond. Without a home ground and with no apparent alternative, Coventry City may soon cease to exist.

In recent weeks, there have been attempts by Coventry City management to turn the focus of Supporters’ complaints away from owners Sisu and onto the parties that Sisu are pursuing within their legal action, Wasps and Coventry City Council.

The arguments from CCFC Chief Executive, Dave Boddy are that:

  • Sisu won’t stop their relentless litigation over the sale of shares to Wasps in Arena Coventry Limited (“ACL”), which is the leaseholder for the Ricoh Arena, so fans need to turn their attention onto Wasps.
  • Coventry City Council gave a cast-iron assurance that the Football Club wouldn’t be adversely affected by Wasps’ acquisition.

These claims are not supported by the facts. The first is a false premise, because Sisu could and should cease action which has failed at all points to date. The second is an exaggerated interpretation of comments made in the context of Council debate and public relations.

The fundamental reasons that Wasps now occupy the stadium built for our football club which faces a homeless future, if not extinction, are:

  • The failed strategy of Joy Seppala and Tim Fisher to get the Ricoh on the cheap, thereby leaving the way open for Wasps to make a purchase at value acceptable to the shareholders in ACL;
  • The insistence on legal action, taken partly in the name of Otium Entertainment which trades as Coventry City FC, which poses a direct threat to Wasps’ survival, yet has little apparent chance of success.


Throughout this article, I will evidence the failings of Sisu and its associates with quotations from the leading protagonists.



07 Jun 2019 14:20

Today we finally learned that Coventry City FC will not be playing at the Ricoh Arena next season. Instead, [ ... ]

16 May 2019 12:15

Sky Blues supporters will be appalled and dismayed at the news of talks having been discontinued between [ ... ]

15 May 2019 06:09

There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate [ ... ]

24 Apr 2019 10:04

We have heard this morning that the Extraordinary General Meeting of the EFL which was to be held tomorrow, [ ... ]

16 Apr 2019 12:34

It has been announced today that the Supreme Court has refused an application from Otium Entertainment [ ... ]

08 Mar 2019 06:59

This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March [ ... ]

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