Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!


Countdown to Homelessness Part 2 – The Final Countdown?


Yet the owners and director of Coventry City FC remain hellbent on risking the future of our Club by continuing a Court Case which seems doomed to fail.

“I don't go for wasting time in negotiations.” said Joy. Apparently, she would much prefer to waste time in Court instead. There have now been enough judges to form a football team, ruling on various stages of the legal action.

Less than 3 months and just 7 home games remain. The sands of time are running out rapidly with no solution in sight. We can only hope that the Supreme Court reject the JR2 Application and that Sisu finally recognise that Enough is Enough.

Preferably, they will Sell Up & Go and let Coventry City Football Club thrive with new owners who actually give a damn!




Firstly, many thanks to John Fletcher and Maggie Johnson for "marking my homework", correcting mistakes, giving encouragement and constructive criticism.

I wish to express my warm gratitude to the Editor of the Coventry Telegraph / Coventry Live, Keith Perry, for allowing me to call upon the archives of our local paper. The team at the CT has reported the ongoing drama thoroughly and fairly and continues to do so. Most of the quotations in my work are sourced from articles written in their publications.

My deep appreciation also to Simon Gilbert, now of the BBC but formerly of the Coventry Telegraph, for being able to take guidance from his fantastic book “A Club Without A Home”. It is a volume that all Coventry City fans should read and tells the story up to early 2016 in far more detail, with a deeper history and with greater talent than I possess. Of course, Simon wrote many of the pieces in the CT that I have called upon.

Finally, I must stress that what I have written reflects solely my opinions and there is no implication that any of the above-mentioned persons would agree with any of the conclusions that I have drawn.



David Johnson


The Jimmy Hill Way Campaign


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