Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!


Plan A Version III


Just a reminder of two earlier quotations which I underlined:

“Plan A is building a new stadium.” Joy Seppala, September 2013

Then in reference to the development of a stadium at Butts Park with Coventry Rugby Club:

 “It’s the preferred option because it keeps us in the city.” Tim Fisher, March 2017

Plan A Version III was revealed in an interview on Sky Sports earlier this season:

“Plan A has been and remains staying at the Ricoh Arena.” Tim Fisher, September 2018

To which he added at the end of the interview:

“That is Plan A. There has never been anything other than Plan A so we are just hoping to do a deal with the landlords.”

Which is strange, because earlier in the interview he also said there was an unspecified Plan B and a Plan C! Honestly, I didn’t know whether to laugh or cry.

But there we are. Plan A is now staying at the Ricoh Arena. This despite all the efforts down the years to persuade otherwise and actions which impair Coventry City’s chances of remaining, all hopes of a Sky Blue future lie at the Stadium which was built for our club.

The Chief Executive wrote in his programme notes about 8 weeks later:

“Coventry City Football Club comes first above everything else, I’m sure you will agree. It is imperative that a deal is agreed and that we stay at the Ricoh Arena. The EFL have made very clear in writing to us that a groundshare outside of Coventry is not and will not be an option – even if it was, it is not an option we are interested in. We want to stay at the Ricoh Arena.

“For the avoidance of doubt to everyone in Coventry and Warwickshire who cares about the Football Club, failure to reach agreement to play at the Ricoh next season will mean that the Club’s place in the English Football League is severely at risk.” Dave Boddy, November 2018

The Open Letter which followed and subsequent statements from both Fisher and Boddy just re-iterate, with an increasing sense of urgency verging on panic, that there is no alternative to the latest Plan A.

After all these years of posturing about a new ground or a Butts Park Ground Share, only when Seppala and Fisher have failed to deliver on any of the commitments they’ve made, finally comes the admission that Plan A can only be to play at the Ricoh.

But whose fault will it be if that Plan A Version III is not realised? Well according to the Sky Blues Chairman and Chief Executive, it will be the responsibility of Wasps and Coventry City Council.

Sorry Gentlemen, but I beg to differ.


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