Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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A fellow supporter, Steven Fay, is organising a March from the Cherry Tree Club 80-82 Lythalls Lane, CV6 6FP to the Ricoh Arena, departing at 1pm tomorrow before the game against Walsall.

Although the Jimmy Hill Way is not involved in the organisition of this event, some of us will be joining the march as we certainly support Steven's views and intentions, as described in his own words below:

"There are many reason behind this cause and it is to show the rest of the football world and the media how frustrated we are as Coventry City fans.

"We are not happy with the people in charge of the club that are taking it into the ground and potentially destroying the club we all love. We want SISU to sell up and Fisher and Sepalla to leave. We know they don't care about Coventry City football club due to the lack of actions they are doing to keep this club alive and to continue progressing. 

"Us as Coventry City fans and supporters will not tolerate the Sky Blues playing home matches anywhere but in Coventry itself and the owners and the EFL must recognize this. Neither will we tolerate the attempts of SISU / Otium to liquidate our club if a long term deal to play at the RIcoh Arena cannot be obtained. We do not want no more point deductions either as this will humiliate the teams hard work and efforts to get us promoted last year. Why would we want all that hard work undone? 

"All the fans can see the blatant reckless behavior by SISU. The EFL warned that Coventry City cannot play outside of Coventry again yet SISU still proceeded with the appeal risking our status in the football league and potential future. 

"We want the EFL to see our protest march to demonstrate how much we love our club and how much we are willing to try save what could be our last year of existence, We will keep marching and protesting if we have to. We would like the EFL to take whatever actions they need to to help save our club and stop it becoming just a memory.

"Coventry city has a lot of followers that would be willing to get to the games and potentially sell out the stadium week in week out, look at the last two years at Wembley, We took 40,000 + fans for a league 2 side. We took just as much as premiership teams take to the big games at the arena. If we had new owners who give us the faith we all want and deserve we would be their in our numbers, wearing our colours supporting our team and Mark Robins in the progression the the premiership where we as Coventry City belong."


We wish Steven much success in his efforts and hope that like-minded supporters will join a lawful demonstration of the passion we all feel for the Sky Blues and their rightful place in the City of Coventry, the Ricoh Arena.


David Johnson


The Jimmy Hill Way Campaign



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