Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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The Jimmy Hill Way Campaign notes the attached Press Release from the EFL regarding Coventry City FC and the uncertainty of where the club will play home games after the 2018/19 season.

While the situation for Supporters is deeply troubling, we welcome the clarity of this statement and the details of the process that will be followed.

We understand that no negotiations have taken place for a renewal of the playing arrangements at the Ricoh Arena between CCFC and Wasps Rugby Club. This is solely due to continuing legal action being taken by Otium Entertainment Limited which trades as CCFC, its parent company Sky Blue Sports & Leisure Limited and Arvo Master Fund which holds a debenture over assets of the football Club. This legal action is driven by Sisu Capital Limited which exercises control over the applicant companies. The litigation names Wasps as an “interested party” and is a direct threat to their business.

Cessation of legal action would allow negotiations for a new deal at the Ricoh to commence. We call upon Sisu Capital Limited and the Applicants to withdraw their application to the Supreme Court immediately. The application has already been dismissed resoundingly in both the High Court and the Court of Appeal. There is no firm date by which the Supreme Court will make its ruling on whether the litigation may proceed and time is now of the essence for CCFC to secure a new deal to play at the Ricoh.

For the owner of the club, Sisu Capital and boss Joy Seppala, and the sole director of Otium Entertainment, Tim Fisher to continue to risk the future of OUR football club in this legal process is completely unacceptable. As stewards of the club, they have a clear duty to preserve its existence, a duty that they are failing by the stubborn pursuit of this court case.

At the same time, we continue to appeal to Wasps to recognise that it is the Sky Blues Community, particularly supporters, who suffer as a result of this impasse over the Ricoh. It is not us who are taking this action, yet we will be the ones penalised by failure to reach an agreement between landlord and tenant. Please consider whether there is any way that you can accommodate the Sky Blues at the Ricoh while you maintain your defence against this legal action.




David Johnson


The Jimmy Hill Way Campaign

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