Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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Descendants of the founders of Coventry City Football Club, George Singer and Willie Stanley, have responded to the recent statement made by the English Football League about the football club’s future:


ANNABEL LEVEAUX (Great, Great Grand-daughter of George Singer)

"George Singer, my great, great grandfather, formed a strong bond with his employees.  He actively encouraged the formation of Singer Football Club in 1883.  Workers also formed a rugby union team.  Sport and recreation was regarded as integral to the well-being of the workforce.  During his office as Lord Mayor of Coventry he championed the introduction of various public services for the benefit of the city's population.  In many respects he was ahead of his time.

“In 1898 he endorsed the name change to Coventry City Football Club and must have been very proud to see the works team develop into a club fit to represent the city of Coventry.  Now the club's very existence is under threat due to erroneous litigation by the current owner.  My message to Joy Seppala is very simple.  You have a duty of care to protect this 135 year-old institution.  Cease the legal action and commence constructive talks".


IAN DEVOY (Great Grandson of Willie Stanley)

"My great grandfather, Willie Stanley, must be turning in his grave.  He and his fellow bicycle machinists were pioneers of the association game in Coventry.  He would be shocked and angry to learn the football club which he formed has been damaged by the current owner to the extent it could cease to exist.  The football club established itself as an important part of our community. 

“Generations of supporters have since followed the Sky Blues, in the good times and the bad times.  But they have never experienced the pending disaster the club faces today.  If SISU had built the new stadium they promised we would not face the prospect of being homeless.  The best solution to solve the problem is for Joy Seppala to stop the litigation process, something which the vast majority of supporters would welcome.  You have to ask the question: Has she really got the best interests of CCFC at heart?      


The above statements were made to Lionel Bird, CCFC historian and contributor to the Jimmy Hill Way Campaign.





David Johnson


The Jimmy Hill Way Campaign

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