Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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This Sunday marks the Centenary of Coventry City FC’s election to the Football League on 10th March 1919.

Along with West Ham United, Rotherham County, South Shields and Burslem Port Vale, the football club which had started life as Singers FC in 1883, began its League career. It would be an additional poignancy to the crisis currently facing our Club, if the Centenary Year were to witness the end of the Sky Blues league status.

Historian and fellow JHW campaigner, Lionel Bird has researched CCFC’s accession to the Football League. Lionel discovered that Coventry City’s campaign to gain entry was based on:

  • A well-equipped Highfield Road Ground capacity 24,000 …  improvements were made subsequently to increase the capacity to 40,000;
  • Good attendances;
  • The team were a big draw at away grounds;
  • It was a Club in a sound financial position;
  • The population of Coventry had grown to 200,000. 

Local employers were canvassed to procure financial support for the club.  One shining example was that of Harry Smith, owner of the Rover Company, who agreed to pay the Highfield Road rent for the next five years.

We can only surmise of the benefits that CCFC could be enjoying from business partnerships, 100 years later, had Joy Seppala and Tim Fisher taken a more collaborative approach during their stewardship of the Sky Blues.

Tomorrow marks 50 days until Coventry City FC play what increasingly looks likely to be their final home game at the Ricoh on 28th April 2019.

The EFL Board Meeting which was held on Wednesday was inconclusive. The update from CCFC management could not confirm where the Sky Blues will be playing after this season but what is now apparent is that other venues are actively being considered as an alternative to the Ricoh, despite many previous statements to the contrary from CEO, Dave Boddy and Chairman, Tim Fisher.

As expected, no decision was reached by the EFL with regard to the club’s future, except that 2nd April will be the date on which a notice of an Extraordinary General Meeting, to be held on 25th April, will be issued if nothing has changed fundamentally by then.

In the absence of a resolution which allows CCFC to remain at the Ricoh, in less than 7 weeks CCFC faces the unacceptable alternatives of Expulsion or Exile.


Next week, on a date and at a time not revealed, the Secretary of State for Digital, Culture, Media and Sport, Jeremy Wright has convened a meeting of ALL parties relevant to the Ricoh dispute.

It is entirely proper that few details have been made known, this engagement needs to take place in an arrangement of confidence and trust. Even though the Jimmy Hill Way Campaign and the Sky Blue Trust have lobbied extensively and successfully to bring about this process, we respect entirely the need for discretion and consequent lack of detail provided to us.

We do understand that other local MPs from Coventry & Warwickshire will also be present in addition to Mr Wright who is the member for Kenilworth & Southam. It is believed that representatives from CCFC/Otium, Sisu, Coventry City Council and Wasps will attend, though the identity of the representatives is not known.

It is hoped that all the parties will take this meeting seriously and that their most senior people will engage with the Government and MPs. Most importantly, we urge them all to demonstrate a willingness to find a resolution, crucially that must include the suspension of the adversarial litigation, in order that conciliation can succeed.

If that first step is taken by the representatives of Sisu and CCFC, as it should be, we have faith that progress can be made towards a deal for future seasons at the Ricoh. However, if no such goodwill is shown by Joy Seppala and Tim Fisher, the chances of success will be very low.

Tonight, Coventry City take on Burton Albion in a game that could further enhance the Sky Blues play-off credentials.

We hope that City fans are still able to enjoy the football produced by Mark Robins and his team and that a promotion push remains possible. Off-field matters will not be far away from many supporters’ minds though.

Steve Fay has organised another March from the Cherry Tree Club in Lythalls Lane, leaving at 7pm ahead of the 7.45pm kick-off. It is also intended that a sit-in takes place after the match. As before, these activities are expected to be lawful demonstrations to raise awareness of the Club’s plight, particularly the part played by Sisu and associates in the deepening crisis.

Anyone joining Steve on the March is invited to take banners and make plenty of noise on the route and around the Ricoh.





David Johnson


The Jimmy Hill Way Campaign

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