Welcome to The Jimmy Hill Way Website

The Jimmy Hill Way Campaign (”JHW”) is a coalition of fan groups demanding a better future for Coventry City Football Club. It includes the Sky Blue TrustPreservation Sky Blues and Cov Fans Together.

Our objective is to persuade the current owners, Sisu Capital and their anonymous investors, to Sell Up and Go. Whenever Sisu take that decision, we will also seek to ensure that new owners have the best interests of Coventry City and its supporters as their main priority. We also expect true supporter representation and involvement in the future operation of the club.

The approach of JHW is to organise protests by supporters, comment via social media and active engagement with other parties who share our aims, including liaison and joint action with supporters’ groups at other clubs who have similar problems with owners. We will also bring pressure to bear on the EFL and FA to take appropriate action to prevent the further decline of our beloved and once-great club. All of this activity will be in support of the stated objective, persuading Sisu to Sell Up and Go.

As JHW makes reference to the Sky Blues’ greatest ever manager, our actions will be carefully considered to avoid bringing the name of Jimmy Hill into disrepute. We are grateful to the Hill family for giving their permission to use his name in connection with our struggle. We ask that all our supporters respect that ethos.

We do not anticipate that this will be a short campaign. No single protest will bring our goal to fruition. This will be a strategy of persistence and determination until such time as Ms Joy Seppala and her hedge fund recognise that they are not welcome and that it is Time to Go.

Our Campaign slogan “Fighting The Jimmy Hill Way” echoes the final line of the song that Jimmy wrote and we all sing at every game: “We’ll Fight ‘til the Game is Won”. Ms Seppala, Tim Fisher and any who oppose us, you would do well to take heed. We are not going away, we will be on your case from now until you leave. The sooner you take the decision to Sell Up and Go, the better for all concerned.

And of course, whatever our issues with the owners of the club, more than anything we want success on the pitch.

We will continue to “Sing Together” with all City fans in support of the team, home and away – PLAY UP SKY BLUES!

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There are now just two weeks until the EFL clubs gather at a Special General Meeting to decide the fate of Coventry City Football Club on 29th May, with either Expulsion from the League or Exile to a groundshare outside the City being possibilities.

Three weeks ago it was announced that the football club were in discussions with Wasps Rugby Club to arrange continuation of playing arrangements at the Ricoh Arena. The hope of a successful outcome has now been called into doubt by a report from Simon Gilbert of the BBC, formerly of the Coventry Telegraph.

Simon tweeted that sources had informed him that the owners of Coventry City, Sisu Capital, have taken the Ricoh Arena legal battle to the European Commission. He subsequently confirmed that this information came from multiple sources.

The detail of what is happening is very sketchy and it is therefore unclear what implications this development will have on the Sky Blues playing at the Ricoh Arena. It is therefore difficult to express an opinion except to say that this occurrence cannot be helpful in resolving Coventry City’s situation.

The delay in sorting out a venue for home matches next season and beyond is damaging our football club. There are a number of issues which stem from this continuing uncertainty:

  • Cash flow has been delayed and may be reduced because the club has been unable to release Season Tickets for the next campaign.
  • Financial planning will be very difficult until this situation becomes clear.
  • Recruitment and retention of players may be affected by the current lack of a stadium in which to play and the financial doubt.
  • The patience of the EFL is probably being severely tested by this matter dragging on past the end of the season, after they permitted an extra 5 weeks to conclude a deal at the Ricoh.
  • Dave Boddy, Coventry City CEO stated 3 weeks ago that an alternative groundshare outside the City was at risk if the matter was not sorted quickly.
  • The whole situation continues to cause stress to Sky Blues’ supporters and the whole Sky Blues Community.

We can only hope that this latest news does not represent the final nail in the coffin for Coventry City’s tenure at the Ricoh Arena.





David Johnson


The Jimmy Hill Way Campaign

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